Marketing Movies

Session Preview


In the last session we examined the process of making films. In this session we wil look at what happens after a film is made. We will consider the history of studios and distribution companies, focusing on the Walt Disney Company. We will also look at the role that posters, trailers, and tie-ins with other media and businesses play in advertising films.


Assignment Due for this Session

Watch this trailer for the upcoming film Knives Out. How does it try to convince us to see the film? What does it emphasize? Please respond by leaving comment below.

If you wish to explore film marketing further...

Interesting Movie Trailers (Real and Spoof)