Assignment #1: The Film Industry

Choose any film and analyze its advertising campaign. You may want to look at the film’s website, trailer(s), and poster(s). How is the film being marketed? What aspects of it are emphasized? What audience is being targeted? Where is it being shown? If you have seen the film (and this assignment will work better if you have), does the advertising represent it accurately? Approx. 500 words. Include your group number in the subject line along with the assignment 1 (Example: "Group 1 - Assignment 1"). Please e-mail your paper to Professor Herzog by the beginning of class. Email address:


You can find information about your chosen film on IMDB. Nearly every film released in recent years also has a website, which you should consult. Trailers are often available on YouTube.